August 8, 2013

Get Social: Blogs, Social Media, and Marketing Your Training Center

Perhaps you have just started out with your Training Center business or maybe you’ve been in the industry a while but haven’t really focused on your TC’s “digital footprint.”  Today’s blog post is for you.

Previously, we did a three-part series with some resources to help you get your Training Center business up and running. Let’s talk now about some of the technology available to you to get the word out about your TC and get those customers to come directly to you.

You Almost Already Have a Website

It’s true. The Otis website builder tool makes it easy to establish a simple, functional website to advertise your classes. We’ve done some blogs about the tool to help get you familiar with it:

Step 1…Get that URL Build for your CPR Training Business
Otis Offers an Easy Website Builder Tool  (includes instructional video!)

The HSI Tech Team offers regular webinars about all the things Otis can do for your TC, including the website builder tool. Visit our webinar page for the full schedule.

Add a Blog to your Website

A blog on which you regularly post articles about your field will add to your online credibility. Dispense free advice, discuss industry news, and reach out to readers around the world.

Here are some blogging platforms to help get you started:

Blogger is a free blog publishing tool from Google.

Free blogs includes custom design templates, integrated statistics, automatic spam protection, and more.

Post text, photos, quotes, links, music, and videos from your browser, phone, desktop, email, or wherever you happen to be.

Offers free blog hosting with unlimited bandwidth for their free package, more benefits for paid members.

Join the Discussion

Visit other blogs and websites in your field, and comment on different posts and message boards. Most sites will allow you to link back to your own blog or website. Becoming a known fixture online is free advertising, and others will come to recognize your level of expertise.

Using the links below, start with a simple search of terms that interest you, markets that you want to research, or niche groups that you could connect with:

Discussion groups

Message boards

Social Media

Get SocialThere are whole communities out there waiting to hear from you! You’ve heard of the Big Three, of course:

But don’t forget relative newcomers like Pinterest, Vine, and Instagram with new tools and pathways to join the worldwide conversation.

In addition to visiting these sites and discovering what they have to offer, here are a few articles to give you an overview and some basics:

6 Types of Facebook Posts That'll Help you Generate Leads 
How to Create a Facebook Business Page in 5 Simple Steps 
Beginner Tips on Using Facebook for Business

Even our HSI blog has some nuggets and info on social media:
Why Use Twitter for Your Training Business? The Top 5 Reasons
Secrets to Drive New Business to Your Website

Traditional Marketing: Press Releases, Emails

A well-timed press release to your local paper or PR service is a tried-and-true way to bring an air of authority to your business. They promote your company, the good work that you are doing in your community, and to help spread the word about health and safety issues.

Some articles to review before you put pen to paper:
Crafting a Powerful Press Release
How to Write and Format a Press Release for E-mail Distribution

For most media outlets, you can submit your press releases online. Get to know your local media and be sure to submit your press releases to them in their preferred format.
Plus, there are some PR services that do the distributing for you:

Free Distribution Sites:

Pay for Release Sites:

Email marketing

Email marketing brings your message directly into your client’s inbox. Email campaigns can be used to announce your business deals, special events, and other news-worthy items that will attract new business.

Some marketing email service providers include:

Constant Contact

Happy communicating! We look forward to reading you online soon.

Need a little extra help with your Otis tools? We’re here to help at 877.440.6049 or email us at

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